How your customers perceive your product is crucial. And it’s often different from how you perceive it.
I work with companies like yours to define product value for your customers, to differentiate your offering, and to reach out to the right people.
I specialize in telling complex technology stories in a simple way.
I work with a variety of start-ups and established companies, complementing their team and helping them achieve their marketing goals.
My unique methodology of create marketing infrastructure is extremely focused and agile. It is specially-tailored for companies that prefer simple and results-oriented work processes.
I build marketing planning and activities, from positioning and differentiation through clear messaging and effective marketing tools.
Among my clients are companies and start-ups in the software, mobile applications, broadcast, clean tech and telecom industries. I have worked with ABonAir, BlueI Technologies, BuzzDoes, ForNova, Intel, Observer Technologies, Orckit, Oversi, Precise Engineering, TechnoSpin, WCK-GRC and others.
Co-Owner: Perspectives Outsourced Marketing: 2007 - 2012
Corporate Marketing Director, Cimatron: 2003 - 2007
Corporate Marketing Director, Alvarion: 2001 - 2004
Tel Aviv University: Recanati Business School
Executive Master in Business Administration (EMBA)
Master of Art, French Literature. Graduate with Honors.
Bachelor of Arts, Literature & Musicology
Marketing that works