Positioning, Website | WCK-GRC (Security risk management)
Market research, segmentation, competitve analysis, differentiation and positioning.
Web site concept and content, site structure and characterization, design & construction management, QA.
Messages and Marketing Content | Blue I Technologies (Water quality analysis)
Sharpened value proposition, aligned sales pitch with clear strengths and USPs, marketing messages conveying the company's unique offering for each segment.
Content included marketing brochures, articles, data sheets, presentations, case studies.
Lead Generation, Content Creation and Trade Shows | ABonAir (Wireless Broadcast Transmission)
Lead generation: value proposition, lead profiling, data base creation, sales ready leads, emails marketing, online / offline events.
Content generation, educational material, product launches and promotions
Exhibition training: pre-show promotion, booth management, lead qualification, staff training
Just a sample of my work.